Influencer Marketing & IP Trends + Spotlight On Diversity

Our recent internal KNOWLEDGE SHARING SESSION was titled ‘Influencing In The Age Of Social Distancing’. Kanika Bisht, Managing Associate and Shrabani Rout, Senior Associate focused on the rise of influencer marketing in India and the statutory and regulatory framework that governs social media marketing.

The session was followed by a new initiative launched by the Firm: ‘SPOTLIGHT ON DIVERSITY’. India is an extremely diverse nation and the idea is to shine the spotlight on an interesting, but not very well-known, fact about India’s vibrant fabric. The first ‘spotlight’, presented by Bisman Kaur, Of Counsel, illuminated and celebrated the architectural diversity on display in the city of Kapurthala – the ‘Paris of the Punjab’. Read more about this by clicking here.