Media, Advertising & Entertainment Legal Summit, 2025

Shivam Vikram Singh (Partner, Remfry & Sagar) joined Kinat Sisodia (Director–Legal, Zee Entertainment) for a fireside chat – “The Impact of AI on the IP Ecosystem” – at Lex Witness’ 10th Annual Media, Advertising & Entertainment Legal Summit held on September 25 in Mumbai.

Their discussion opened with AI’s rapid spread across sectors – especially media and entertainment – covering everyday advantages (automation, efficiency), real risks (deepfakes, personality rights – think the recent Aishwarya Rai Bachchan/Abhishek Bachchan cases), as well as ethical concerns (including a recent US teen case).

Then they looked at the rising AI litigation docket: Bartz v. Anthropic (where Anthropic was accused of copyright infringement for generating near-verbatim copies of copyrighted material) and Thomson Reuters v. ROSS Intelligence (where Ross was sued by Thomson Reuters for allegedly scraping their legal database to train an AI tool), highlighting how U.S. courts remain divided on ‘fair use’ in AI training. Closer home, they trained a lens on the ANI v. OpenAI lawsuit before the Delhi High Court to analyse how India may shape its approach to training data, scraping, and copyright.

Next, they focused on why licensing datasets matters, and who should own – and be liable for – AI-generated outputs.

In conclusion, both pondered on whether today’s AI surge would echoe the dot-com cycle: early hype, a correction, then durable growth? All in all, the conversation on where the law is headed was a practical one and well appreciated by the audience.